If there was any indication that we are in a new economy, all you had to do was turn on last nights superbowl.  From the limited about of commercial interruption, it was pretty plain to everyone that the money is just not there…..for MOST companies.  That does not mean all, just most.  Because we are in a new economy there were fewer brand building commercials and more commercials that made you sit back and remember what they were selling.  Like the careerbuilder.com commercial where the guy kept slapping the Koala.  Very interesting.  But back to the point.  These companies are leveraging a time where people are cutting back on advertising and customer building and using it to their advantage.  Shouldn’t you…I am talking about using capital, both cash and credit, to start to get the word out about your company.  This could be done in many ways, and in fact that is not as important as just doing it.  I know it will cost money, but remember, EVERYONE else is trying to save money, so every dollar you spend today is actually probably worth $2.  

So now you ask how…how exactly do you get the money to spend now so you can see returns from your customers, both current and future.  You invest in systems that help you create credit for your business.  You visit sites like http://InsidersGuideToBusinessCredit.com .  They can help get you on track so that you can have the money you need to do the marketing you must do.

This is a golden opportunity to get your business to the front of the pack at discount prices